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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Racial stereotyping in advertising ： ウィキペディア英語版 Racial stereotyping in advertising Racial stereotyping in advertising depictions are not always negative but are considered harmful in that the "repetition of a stereotype naturalizes it and makes it appear "normal"." It is claimed that advertisers often utilize already existing deep-seated ideologies in society and base their commercials on them. Stereotypes have been used in advertisement as long as they have been around, and different ads over time have been thought by some to be more racist than others. ==Defining racism in advertising== There is not an agreed upon way to define racism and its use in advertisement because there is no standard idea of what racism is. The use of racial tropes is a common way to target specific demographics, and this is not inherently negative, though racism is.〔(【引用サイトリンク】url=http://tvtropes.org/pmwiki/pmwiki.php/Main/RaceTropes )〕 This causes a great deal of debate when discussing whether it is ethical to use stereotypes in advertisement. Some people regard the use of archetypes to point to specific groups of people as racist, because it is a generalization. It could be offensive to some members of a group when their media representations are disproportionately distributed across a narrow type of appearance, and advertising is arguably the most prevalent medium available. However, some may think that as long as the depictions do not cause harm, and they are successful in targeting a specific demographic, then they are not racist and are fair game for advertising. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Racial stereotyping in advertising」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.